Everyone who has spent time within the Special Olympics Canada community knows there’s a feeling that’s difficult to put into words.

The love, the care, the camaraderie, determination, and above all, the joy. ✨ 

A new national brand platform designed to take that unmistakable feeling and make it visible, shared, and impossible to miss. 

JOY IS GOLD.
ROLE: CREATIVE DIRECTION / ART DIRECTION

CREDITS

Agency: Grey/Ogilvy Canada
Chief Creative Officer: Fernando Hernández
Associate Creative Director/Writer: Heather Hnatiuk
Associate Creative Director/Art Director: Ken Tokashiki
Business Leads:  Steve Groh / Karen Lee
SVP, Head of Planning & Effectiveness: Ian Westworth
Chief Delivery Officer/Producer: Cas Binnington / Milena Malovic


VP Brand, Marketing & Communications: Sarah Barker
Assoc. Director, Marketing & Communications: Allie Wiebe
Assoc. Manager, Digital Marketing & Communications: Nicole Newbigging
Coordinator, Marketing & Communications: Amy Schneiderbanger


Production: ANIMALS
Director: Christopher Brown
Editorial: Outsider Editorial / Chris Murphy
VFX & Online: Tantrum Studio / Dominik Bochenski
Audio House: Rajakovic Electric / Mark Rajakovic  Nicole Rajakovic

Other projects
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