Special Olympics Canada has been around for decades, yet few people know what they do, or their National and International Special Olympics Games.
To overcome this obstacle, we sought to create a program allowing businesses to become official national team sponsors.
Instead of asking for money, we asked for something more public—their screens. From cafés to office lobbies to billboards, these screens became cheer sections, broadcasting our athletes’ performances during the Games.
Because when athletes represent us on the world stage, the least we can do is give them one.
Because when athletes represent us on the world stage, the least we can do is give them one.
CREDITS
Client: Special Olympics Canada
Agency: Grey Canada
Executive Creative Director: Fernando Hernandez
Creative Director: Jamie Spears
Writer: Heather Hnatiuk
Art director: William Nino, Heather MacDonald
Strategy: Ian Westworth
Accounts: Karen Lee
Director Biko Franklin
Director Biko Franklin
