Hola!
I’m a creative leader with over 20 years of experience building teams, shaping creative cultures, and leading global brands across Latin America and North America.
My career has taken me from Bogotá to Lima, Mexico City, New York, and Toronto, working with agencies including Leo Burnett, TBWA\Media Arts Lab, R/GA, Rethink, Grey, and Ogilvy, and with brands like Apple, Google, Meta, IKEA, Samsung, Coca-Cola, and Kraft Heinz.
Along the way, I’ve led teams behind work that has been recognized around the world—from Colombia’s first Grand Prix at Cannes Lions, to The Gentle Giant for Ad Council, Ketchup Fraud for Kraft Heinz, and Samsung’s global Z Series 6 Foldables campaign, launched across 20+ markets and 16 languages.
Today, I’m Chief Creative Officer at Ogilvy Canada, where I lead the agency’s creative vision and help build the teams, culture, and client relationships that make great work possible.
After more than two decades in this business, I still believe the best work comes from something pretty simple: great people, clear thinking, collaboration, and genuinely caring about what we put into the world.
Jury/Speaker*
The Webby Awards (US) - Advertising - 2026
The One Show (US) - Social Media - 2024
The Webby Awards (US) - Advertising/Craft/PR - 2024
The Webby Awards (US) - Advertising - 2023
Young Lions NY (US) - 2022
The Webby Awards (US) - Film - 2022
Creativepool Awards (UK)- 2019
Clio Awards (US) - Health - 2018
IDEAS (Peru) - 2017*
Cannes Lions Health - Health & Wellness - 2015
New York Festivals - Direct and Collateral (USA) - 2014
Ojo de Iberoamérica - Innovation (Argentina) - 2013
Wave Festival -Press (Brazil) - 2013
Ojo de Iberoamérica - Film (Argentina) - 2012
Cúspide Festival (Puerto Rico) - 2012*
Young Lions (Colombia) - 2012
Volcan Festival (Costa Rica) - 2011*
APAP Festival (Perú) - 2011*
