I’m a Creative Director with over two decades of experience in the industry. Throughout my career, I have worked across various agencies in Latin American and North American markets, residing in cities such as Bogotá, Lima, Mexico City, New York, and, most recently, Toronto.
Over the years, I have had the opportunity to collaborate with a diverse portfolio of global brands such as Apple, Google, Meta, IKEA, KraftHeinz, Frito-Lay, Virgin Mobile, Samsung, AdCouncil, Coca-Cola, DirecTV, P&G, McDonald’s, SAB Miller, AB InBev, Diageo, Red Cross, United Nations, and many others. 
I’ve had the opportunity to contribute to renowned networks and independent agencies such as Leo Burnett, TBWA/Media Arts Lab, R/GA NY, and currently - Rethink Toronto.
I approach every project with a mix of strategy and craft, which has led to earning recognition at almost every international advertising award show. Some of my most outstanding achievements were leading the team to win the first Grand Prix in Colombia’s history at Cannes Lions in 2014, creating one of the most successful multi-award winning campaigns for AdCouncil, “The Gentle Giant” in 2022, and helping Rethink achieve the #3 Independent agency globally with one of the most awarded campaigns for KraftHeinz, “Ketchup Fraud” in 2023.
Keep it fun.

The One Show (US) - Social Media - 2024
The Webby Awards (US) - Advertising/Craft/PR - 2024
The Webby Awards (US) - Advertising - 2023
Young Lions NY (US) - 2022
The Webby Awards (US) - Video - 2022
Creativepool Awards (UK)- 2019
Clio Awards (US) - 2018
IDEAS (Peru) - 2017*
Cannes Lions Health - Health & Wellness - 2015
New York Festivals - Direct and Collateral (USA) - 2014
Ojo de Iberoamérica - Innovation (Argentina) - 2013
Wave Festival -Press (Brasil) - 2013
Ojo de Iberoamérica - Film (Argentina) - 2012
Cúspide Festival (Puerto Rico) - 2012*
Young Lions (Colombia) - 2012
Volcan Festival (Costa Rica) - 2011*
APAP Festival (Perú) - 2011*
Effie (Colombia) - 2011​​​​​​​​​​​​​​​​
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