Hola!
I’m a creative director with over 20 years of experience shaping campaigns for some of the world’s most iconic brands. My career has taken me across Latin America and North America, working in cities like Bogotá, Lima, Mexico City, New York, and Toronto. Along the way, I’ve collaborated with global giants like Apple, Google, Meta, IKEA, Samsung, Virgin Mobile, KraftHeinz, Frito-Lay, and Coca-Cola.
I’ve worked with top agencies, including Leo Burnett, TBWA/Media Arts Lab, R/GA, Rethink, Ogilvy, and most recently, Grey, blending strategic insight with bold, award-winning creativity. Some of my career highlights include leading the team that won Colombia’s first Grand Prix at Cannes Lions in 2014, creating the acclaimed The Gentle Giant campaign for AdCouncil in 2022, and helping position Rethink as a top independent agency with the award-winning Ketchup Fraud campaign for KraftHeinz.
In 2024, I led a global creative team to launch Samsung’s Z Series 6 Foldables campaign, rolling it out in 20+ markets and 16 languages—delivering impactful, globally resonant work.
Currently, I’m the Executive Creative Director at Grey Canada, overseeing accounts like Volvo, Lindt, Special Olympics, and The Salvation Army. I also serve as the North American creative lead for Haleon US and Canada.
Jury/Speaker*
The One Show (US) - Social Media - 2024
The Webby Awards (US) - Advertising/Craft/PR - 2024
The Webby Awards (US) - Advertising - 2023
Young Lions NY (US) - 2022
The Webby Awards (US) - Film - 2022
Creativepool Awards (UK)- 2019
Clio Awards (US) - Health - 2018
IDEAS (Peru) - 2017*
Cannes Lions Health - Health & Wellness - 2015
New York Festivals - Direct and Collateral (USA) - 2014
Ojo de Iberoamérica - Innovation (Argentina) - 2013
Wave Festival -Press (Brazil) - 2013
Ojo de Iberoamérica - Film (Argentina) - 2012
Cúspide Festival (Puerto Rico) - 2012*
Young Lions (Colombia) - 2012
Volcan Festival (Costa Rica) - 2011*
APAP Festival (Perú) - 2011*
Effie (Colombia) - 2011
