Hola!
I'm a creative director and art director with over 20 years of experience in advertising. I’ve worked in agencies across Latin America and North America, and I've called places like Bogotá, Lima, Mexico City, New York, and Toronto home at various points.
Throughout my career, I’ve had the chance to collaborate with some incredible global brands, including Apple, Google, Meta, IKEA, Samsung, Virgin Mobile, KraftHeinz, Frito-Lay, Coca-Cola, and many others. I’ve also been part of teams at big networks and independent agencies like Leo Burnett, TBWA/Media Arts Lab, R/GA, Rethink, and, most recently, Ogilvy.
I love blending strategy with creativity, and it’s paid off with recognition at every major ad awards show. A few highlights: leading the team to win Colombia’s first Grand Prix at Cannes Lions in 2014, crafting the award-winning "The Gentle Giant" campaign for AdCouncil in 2022, and helping Rethink become one of the top independent agencies globally with the "Ketchup Fraud" campaign for KraftHeinz.
In 2024, I led a global creative team to launch Samsung's latest Foldables campaign (ZSeries 6), which was rolled out in over 20 markets and 16 languages.
Jury/Speaker*
The One Show (US) - Social Media - 2024
The Webby Awards (US) - Advertising/Craft/PR - 2024
The Webby Awards (US) - Advertising - 2023
Young Lions NY (US) - 2022
The Webby Awards (US) - Video - 2022
Creativepool Awards (UK)- 2019
Clio Awards (US) - 2018
IDEAS (Peru) - 2017*
Cannes Lions Health - Health & Wellness - 2015
New York Festivals - Direct and Collateral (USA) - 2014
Ojo de Iberoamérica - Innovation (Argentina) - 2013
Wave Festival -Press (Brazil) - 2013
Ojo de Iberoamérica - Film (Argentina) - 2012
Cúspide Festival (Puerto Rico) - 2012*
Young Lions (Colombia) - 2012
Volcan Festival (Costa Rica) - 2011*
APAP Festival (Perú) - 2011*
Effie (Colombia) - 2011
