Hola!
I am a Creative Director and Art Director with over twenty years of experience in the advertising industry. Throughout my career, I have worked in various agencies in both Latin American and North American markets, residing in cities such as Bogotá, Lima, Mexico City, New York, and Toronto.
Over the years, I have had the opportunity to collaborate with a diverse portfolio of global brands, including Apple, Google, Meta, IKEA, Samsung, Virgin Mobile, KraftHeinz, Frito-Lay, AdCouncil, Coca-Cola, DirecTV, P&G, McDonald's, SAB Miller, AB InBev, Diageo, Red Cross, and the United Nations.
I've had the opportunity to work with renowned global networks and independent agencies such as Leo Burnett, TBWA/Media Arts Lab, R/GA NY, Rethink Toronto, and Ogilvy Toronto/NYC.
I approach every project with a mix of strategy and craft, which has resulted in recognition at almost every international advertising award show. Some of my most outstanding achievements include leading the team to win the first Grand Prix in Colombia's history at Cannes Lions in 2014, creating one of the most successful multi-award-winning campaigns for AdCouncil, "The Gentle Giant," in 2022, and helping Rethink achieve the top Independent agency globally with one of the most awarded campaigns for KraftHeinz, "Ketchup Fraud."
In 2024, I led a team of global creatives for the launch of Samsung's latest Foldables campaign—a massive effort where the work will be adapted to 16 languages and more than 20 markets globally.
Jury/Speaker*
The One Show (US) - Social Media - 2024
The Webby Awards (US) - Advertising/Craft/PR - 2024
The Webby Awards (US) - Advertising - 2023
Young Lions NY (US) - 2022
The Webby Awards (US) - Video - 2022
Creativepool Awards (UK)- 2019
Clio Awards (US) - 2018
IDEAS (Peru) - 2017*
Cannes Lions Health - Health & Wellness - 2015
New York Festivals - Direct and Collateral (USA) - 2014
Ojo de Iberoamérica - Innovation (Argentina) - 2013
Wave Festival -Press (Brazil) - 2013
Ojo de Iberoamérica - Film (Argentina) - 2012
Cúspide Festival (Puerto Rico) - 2012*
Young Lions (Colombia) - 2012
Volcan Festival (Costa Rica) - 2011*
APAP Festival (Perú) - 2011*
Effie (Colombia) - 2011
