




Case Study





Creative Direction | Art Direction
CREDITS
Client: KraftHeinz
Agency: Rethink Toronto/NY
Chief creative officers: Aaron Starkman, Mike Dubrick, Daniel Lobatón
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Creative directors: Skye Deluz, Jacquelyn Parent, Fernando Hernandez
Writers: Jacquelyn Parent, Nicolas Dubois, Xavier Blais
Art director: Skye Deluz
Photographer: Ale Burset