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Case Study
![](https://cdn.myportfolio.com/1c932510847b601a7d7896d894e05dca/e18128c8-4d95-4668-a19a-4c9fcb7e3898_rw_1920.jpg?h=882df2ebe11bd38f2862e3d23482587d)
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Role: Creative Direction | Art Direction
CREDITS
Client: KraftHeinz
Agency: Rethink Toronto/NY
Chief creative officers: Aaron Starkman, Mike Dubrick, Daniel Lobatón
Chief strategy officer: Sean McDonald
Executive creative director: Xavier Blais
Creative directors: Skye Deluz, Jacquelyn Parent, Fernando Hernandez
Writers: Jacquelyn Parent, Nicolas Dubois, Xavier Blais
Art director: Skye Deluz
Strategists: Julian Morgan, Emma Bayfield, Clément Martin, Pascal Routhier
Producers: Tricia Lapidario, Kate A Spencer
Post supervisors: R+D Post, Megan O’Connor, Shannon Ing
Integrated producer: Kate A Spencer
Studio: Brad Kumar, Justin Chan, Kostas Loukopoulos
Group business lead: Adam Ball
Group account director: Jamie Sutherland
Account directors: David Greisman, Catherine Blouin-Mainville
Account supervisor: Jamie Flatow
Account manager: Rachel Cloth
Photographer: Ale Burset