This campaign was created to launch DirecTV Plus in LATAM. 
For the first time, this feature allowed you to record and watch your favorite shows whenever you liked. ​​​​​​​
In two consecutive years, the print campaigns were recognized in different international award shows. Some of those were Silver and Bronze at London International Awards, Bronze at Clio Awards, eight shortlists at Cannes Lions, two Merit at One Show, Gold and Silver at New York Festivals, Silver and Bronze at the Ojo de Iberoamérica (Argentina), Silver at FIAP (US), Gold, Silver and Bronze at the Wave Awards (Brazil), and Bronze at El Sol Festival (Spain).
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